The name was changed to Rakuten in June 1999. The company had six employees and the website had 13 merchants. The online shopping marketplace Rakuten Shopping Mall ( 楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997.
History Early years (1997–1999) Hiroshi Mikitani, founder and CEO of Rakuten Telecommunications network & sale of mobile devices.The services operating under the Mobile segment are: The FinTech segment operates the following businesses: Internet portal and digital content sites.The services constitute the Internet Services segment are as follows: has more than 70 services operating via the three segments: Internet Services, FinTech, and Mobile.
The company also holds and has held stakes in, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns. Some past significant investments include Buy.com (now in the US), Priceminister (France, now ), Ikeda, Tradoria,, , Pinterest, Ebates, Viki, The Grommet. It is often referred to as the " Amazon of Japan". Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2021, and the Golden State Warriors of the NBA as of 2022. Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $12.8 billion as of 2021. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing fintech, digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. ( 楽天グループ株式会社, Rakuten Group Kabushiki-gaisha) ( Japanese pronunciation: ) is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997.
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